Visibly Booked

AI visibility for travel & tourism

Be the travel brand AI recommends.

See how ChatGPT, Gemini and other AI assistants describe your business, which competitors they recommend instead, and what to fix.

Get your free AI Visibility Check →See how it works

Free · No commitment · Results within one working day

For hotels, destinations, travel experiences, tour operators, restaurants and hospitality businesses.

A sample AI visibility report

Illustrative data
Brand mentioned
30/100
queries checked
Competitors mentioned
7
across 100 queries

Example query

“Best boutique hotels for couples in Málaga”

  • Competitor AMentioned
  • Your brandMissing
Illustrative example of a full report. Not real client data.
An empty terrace restaurant with white tables, a sail canopy and potted herbs, looking out over the sea

If AI doesn't know your brand, travellers may never discover it.

Your next customer might be asking an AI assistant for the perfect hotel, a specialist tour or a local experience. I show you whether your brand appears, how it is described and where competitors are winning attention.

56%

of US leisure travellers used AI for planning, booking or in-destination help in the past 12 months.

Source: Phocuswright, The AI Surge, 1H 2026. US data.

The method

What I check and improve

I help make your brand easier for AI assistants to find, describe accurately and recommend. The work covers four things, in order.

  1. Coverage

    Whether the assistants can find you at all, for the searches that drive bookings in your market.

  2. Accuracy

    Whether what they say about you is correct. Assistants will confidently state wrong things about your brand if wrong information is what they find.

  3. Framing

    Whether you are described as the right choice, or named as an afterthought behind your competitors.

  4. Propagation

    The ongoing work across your site and the wider web that keeps you visible as the assistants and your competitors change.

See how the method works →

Proof

Selected work

Two travel brands, and one B2B software role that shows the same method in a measurable setting.

A links golf green beside the sea under a cloudy sky

Luxury golf travel, UK

1 to 4

From one person to a four-person company in one year

From one person to a four-person company, on a modest budget

Problem
A single founder with a high-value product, almost no visibility and no budget for a large agency.
Approach
Built visibility around the specific searches booking-ready customers make, with content, on-page work and a small Google Ads campaign.
Outcome
Competitive #1 rankings within one year, and more than 100 enquiries over eight months.
Read the case study: A luxury golf travel company in the UK →
A villa terrace with a swimming pool, terracotta tiles and potted plants

Villa rental, Spain

Position and content strategy

A clear position and a content strategy built to be found

Problem
A distinctive offer in a crowded market where large booking platforms dominate the broad searches.
Approach
Defined the brand's position and ideal customer, then built a content strategy around searches it could win.
Outcome
A clear position and a content plan aimed at the searches that bring the right travellers in.
Read the case study: A villa rental website in Spain →
Rows of empty folding seats in a venue, seen from above

B2B SaaS, global

74%

Net MRR growth in 21 months

74% net MRR growth and 89 first-place rankings, without an SEO agency

Problem
Paid media run by an agency, and freemium-to-paid conversion of 1.9% in 2023.
Approach
Took paid media in-house and ran paid media, organic search and conversion as one programme, without an SEO agency.
Outcome
Conversion up to 5%, and 89 number-one Google rankings.
Read the case study: Event and venue planning software →
See all selected work →

Start here

Find out what AI says about your brand.

I run ten questions that real customers would ask through ChatGPT, Gemini, Perplexity and Claude, and show you where you appear, where you do not, and the biggest gap to close first. Then decide whether paid support makes sense for you.

Get your free AI Visibility Check →See pricing for paid work

Free · No commitment · Results within one working day